Practical content on email marketing, marketing automation, AI workflows, and GTM operations for commercial real estate teams.
AI & Automation • April 5, 2026
Claude isn't just a chatbot. Configured with the right instructions and context, it handles specific recurring tasks without requiring you to re-explain the setup every time. Here's how to build that for a CRE practice.
Campaign Operations • March 28, 2026
The best off-market deal flow comes from consistent, targeted outreach. That outreach doesn't run itself here's how to build the campaign operations system behind it.
Tech Stack • March 20, 2026
Clay has become one of the highest-leverage tools in the modern RevOps stack. Here's how to configure it specifically for commercial real estate data workflows.
Campaign Operations • March 14, 2026
Capital raise communications look easy until you're managing them across multiple investors, multiple deals, and a team of people who all want to send different things. Here's how to build the system.
Tech Stack • March 5, 2026
Most CRE firms that have Gong are using 40% of what they're paying for. Gong Engage the sequencing layer is where the real operational leverage lives.
RevOps • February 18, 2026
If you're standing up the marketing ops function at a commercial real estate company, here's how I'd think about the stack what to prioritize, what to avoid, and how to get the pieces to talk to each other.
Campaign Operations • February 5, 2026
Listing campaigns are the most common email marketing use case in commercial real estate and the most inconsistently executed. Here's a repeatable framework for running them well.
RevOps • January 30, 2026
Most CRE Salesforce instances are a data swamp. Before any AI tool can be useful against your CRM data, you have to fix the foundation. Here's how to approach it.
Campaign Operations • January 20, 2026
CRE leadership is increasingly skeptical that email is worth the investment. Here's how to make the case with data and what email actually outperforms when compared against other channels.
AI & Automation • January 10, 2026
Most AI adoption initiatives fail because they're designed like software implementations. Here's a different approach: start with the work that's already eating your team's time.
Email Ops • December 20, 2025
Most CRE email campaigns underperform because of problems that happen before the send, not because the content is wrong. Here's how to build a campaign that's set up to work.
Email Ops • December 5, 2025
CRE marketing teams send image-only email blasts every day and wonder why open rates are declining. Here's what's actually happening at the infrastructure level.